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10 Speaker Insights from Day One of Bio-Based Chemicals and Products in Amsterdam.

Marianna Ralli, Scientific Affairs Manager, Korres Natural Products. Today Bio-Based World News reports to you live from the first day of the first Bio-Based Products and Bio-Based Chemicals eventin Amsterdam which has just come to and end.It’s been a fantastic gathering of over 150 bio-based experts from across the whole value chain, from those first plans in the laboratory to displaying the products in shops. And everywhere in between! For those of you who haven’t been able to make this year, we we are delighted to give you a little flavour of the day with some insights from leadingspeakers including Ikea, AVA-CO2, Kingfisher, Rennovia, Interface and more.

For those of you on Twitter also take a look at the hashtag#BioBasedLivewhich has been very busy todayand our account @Bio_BasedWorld for more news and links from today.

We dont have a close consortium, we are open, open for business.We need to collaborate across the entire value chain, if you dont you will lose. – Thomas M. Klusli, Chief Marketing Office, AVA-CO2

Scientific speak is strangling sustainability customers need to see a direct benefit. -Caroline Laurie, Head of Sustainability, Kingfisher

I am not talking to my team about climate change, I am talking to them about how the product is better. -Pierre Royer, Head of Sustainability, Castorama

People dont come in our stores thinking about rainforests, they come in thinking about design and price.-Puneet Trehan, Sustainability Innovation Directory, IKEA

Discussion panel on Adoption Challenges (Bio-Based Products)

We have a 2020 Goal that 85% of our raw materials will come from vegetable origin.” -Daniel Gonzaga, R&D Director, Natura.

We need a radical shift in product transparency to accelerate sustainable innovation, by listing the used materials and comparable, objective information on their environmental impact. Verified by an independent third party. -Geanne van Arkel, Head of Sustainable Development, Interface.

We saw a lot of sustainable products fail, because we were talking about them in the wrong way. We spent too long talking about sustainability and not customer benefits. We have to build the customer benefit case. -Caroline Laurie, Head of Sustainability, Kingfisher.

Brands are very conservative when it comes to green claims as they know there will be people looking to poke holes in them.
– Andy Sweetman, Marketing Manager, Packing & Sustainability, Innovia Films.

The three keys to succesful scale-up are…1) Cost 2) Cost3) Cost”– Robert Wedinger, CEO, Rennovia.

You need to deliver a brand taking which takes what everyone else delivers and add sustainability on top. -Marianna Ralli, Scientific Affairs Manager, Korres Natural Products (pictured above).

PLUS one BIG announcement from Thomas M. Klusli; “Further developing the existing, highly-efficient 5-HMF production process is another important milestone for AVA-CO2, opening up new, fantastic cooperation opportunities with different partners across the value chain. With this new interface, sustainable, innovative and competitive PEF-based solutions are a step closer, saidAVA-CO2 who confrimed it has successfully developed an interface for different FDCA oxidation routesat today’s event.

The second day of Bio-Based Products and Bio-Based Chemicals will take place tomorrow, at the Hotel Okura in Amsterdam, a limited number of places are still available, so click here for more.

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