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12 Expert Insights from Day One of World Bio Markets 2019.

“Our business is built on three pillars – comfort, sustainability and simple design. Sustainability is important, but always put the product first.”

Amsterdam – home to amazing canals, beautiful historic buildings, and those famous coffee shops…. and home to bio-based sector heavyweights who have gathered at the grand Passenger Terminal to contemplate the commercialisation of the bioeconomy at the World Bio Markets 2019 conference for the next two days. In fact, at the end of our first day here the WBM team has seen more than 500 experts come through the doors of the conference, including the largest consumer brands in the world, government organisations, bio-based chemical companies, and many more. For those of you who haven’t been able to make this year, we are delighted to give you a little flavour of the day with some insights from leading speakers including Allbirds, Genomatica, ASICS, Stora Enso, Tetra Pak, and more.

For those of you on Twitter also take a look at the hashtag #WBM19 and our account @wbmnews  for more news and links from today.

“We want plastics to go out of business,” Cyrill Gutsch, founder at Parley for the Oceans.

“Purpose is the new luxury. It’s not about how precious the material is. But the effort that goes into making it,” Cyrill Gutsch, Founder, Parley for the Oceans.

“Our business is built on three pillars – comfort, sustainability and simple design. Sustainability is important, but always put the product first,” Jad Finck, VP of Innovation and Sustainability at Allbirds.

“We don’t rely on anyone else to tell our story and that’s very important.” – Jad Finck, VP of Innovation of Sustainability, Allbirds

“Our firm was the first company to make bio silk without the spider,” Jens Klein, CEO at AMSilk.

“Over the past year, we have been working on denim fabrics made from used cotton textiles,” Mattias Bodin, sustainability business expert, materials and innovation at H&M.

“We need to start from bio-based materials and ensure full transparency throughout the supply chain,” Kirsi Seppalainen, VP at Strategic Projects at Stora Enso.

“Eight of our biggest selling products have biomaterials in them,” Romy Miltenburg, manager at CSR & Sustainability EMEA, ASICS Europe.

“We can’t electrify everything, there are modes of transport that are always going to need liquid fuels,” Khurram Gaba, Policy Planning Executive, Exxon Mobil

“I see a lot of incentives in solar energy, but where are they in encouraging the use of bio-based products?” Roel Vleeschouwers, Business Development Manager, VITO

“Bio- and waste-based feedstock will be the basis of the sustainable chemical industry.” – Dr. Christian Krueger, Corporate Sustainability Manager, BASF.

“In order to produce really sustainable materials, you must know how the planet works,” Soren Kristiansen, Senior Technology Director, Materials, LEGO

…And…..Summary from afternoon sustainable brands panel.

The term circular economy is a lose one.

Separately, in order to have full transparency in the supply chain, one has to ensure that one is measuring CO2 in a proper way.

Tune in for more on Day Two tomorrow. Please see agenda here.

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