“Allbirds and Just are committed to using natural materials to make better things in a better way, like FSC-certified trees in our shoes and Just’s packaging, to Brazilian sugarcane in our SweetFoam soles and Just carton caps.”
US sustainable footwear brand Allbirds and musician, actor and activist Jaden Smith have teamed up to launch limited-edition sustainable shoes.
100% of the proceeds from the collection will be donated to Allbirds investor Leonardo DiCaprio’s Amazon Fire Fund.
Jaden Smith is founder of Just Goods, a global consumer goods company that produces Just Water – a water brand that is packaged in a bottle made from “82% renewable sources”.
With this collaboration, Allbirds (@Allbirds) and Just Water (@JUST) will create two limited-edition shoes – Tree Topper and Tree Runner. According to Just Water, the shoes will incorporate its renewable materials into various elements of the shoes, like the laces, tabs, eyelets, and SweetFoam soles (made from sugarcane).
Just Water Co-Founder and father of Jaden Smith, Will Smith, said: “There is only one Mother Earth, and it’s on us to protect her. The Brazilian Amazon, our largest carbon sink, has now been burning for a month.
“We source Just sugarcane caps from Brazil, so this hits especially close to home. Collaborating with businesses who are creating innovative, sustainable solutions are the key to our future, and it’s important that we support those brands who give back more than they take. Shoes and water—it may seem out of the blue, but to us it was second nature.
“Allbirds and Just are committed to using natural materials to make better things in a better way, like FSC-certified Trees in our shoes and Just’s packaging, to Brazilian sugarcane in our SweetFoam soles and Just carton caps. To sweeten the deal, Allbirds and Just are certified BCorps, meaning we put purpose ahead of profit.
“When we saw the devastation of the Brazilian Amazon rainforest, we knew it was our duty to act. 100% of proceeds from the Allbirds and Just collaboration will go to support our investor Leonardo DiCaprio’s Amazon Forest Fund.”
Allbirds was founded in 2016 and the first shoe it launched was made from merino wool. In March 2018, the company started making its footwear from eucalyptus tree fibre.
Allbirds co-CEO and Co-founder Tim Brown said: “At Allbirds, we’re constantly looking to find new, more environmentally-friendly alternatives to the materials that are typically used in footwear. Just is on a similar journey with packaged beverages bringing sustainable innovations to a very large category so we jumped at the chance to learn from each other.
“The fact that they’ve also worked with sugarcane – the basis of our open-sourced green Eva and SweetFoam soles – to produce their caps made the possibility of a partnership even sweeter.”