“Plastic is a design failure. It stands for the toxic age we created, threatening the future of our oceans and our own species.”
Credit card giant American Express has introduced a new version of its ‘Green Card’, which is made primarily from reclaimed marine plastic collected from beaches, islands, and coastal communities from Parley for the Oceans.
Parley for the Oceans is an organisation focused on combating marine plastic pollution.
The news form part of other environmental commitments made by American Express (@AmericanExpress) to combat ocean plastic pollution, including:
- A global call to action to #BackOurOceans and help remove up to 1 million lbs of marine plastic through beach clean-ups in partnership with Parley
- A new American Express Card recycling programme
“Each year nearly eight million metric tons of plastic enters the oceans, threatening the ecosystems and wildlife that inhabit them,” said Doug Buckminster, Group President of Global Consumer Services, American Express.
He added: “As part of our brand promise to back our customers, colleagues, communities, and what they care about most, we’re committed to raising awareness for the issue of marine plastic pollution and doing our part to care for the oceans and coastal communities that we all share.”
“Plastic is a design failure. It stands for the toxic age we created, threatening the future of our oceans and our own species. By making their legendary Green Card with Parley Ocean Plastic, American Express introduces another Symbol of Change — and with it, a powerful commitment and an invitation for everyone to support our movement. Steps like these sound the bells of a new era, a new economy, where harmful substances and exploitative business practices are relics of the past,” said Cyrill Gutsch, Founder and CEO of Parley for the Oceans.
As part of its partnership with Parley, American Express is evolving its operations to embody the Parley AIR Strategy (Avoid. Intercept. Redesign) to help combat marine plastic pollution.
Later this year, American Express will introduce redesigned Consumer and Corporate Green Cards which will each be made primarily with reclaimed plastic collected from beaches, islands and coastal communities by Parley for the Oceans.
Elsewhere, to raise awareness for the issue of marine plastic pollution, American Express and Parley are kicking off a global call to action and rallying Card Members, merchants, partners and colleagues to join them. Today through 23 September, consumers can go to the @AmericanExpress or @parley.tv Instagram pages and explain why they #BackOurOceans or tag friends who they want to get involved. For each comment, American Express will partner with Parley to remove two lbs of plastic from beaches and coasts, up to one million lbs.
In addition to its social media campaign, American Express will be introducing its first card recycling programme.
Rolling out in 2020 for US consumer, small business, and corporate cards, the programme will enable card Members to send back their expired or non-working cards to American Express who will ensure that they are properly recycled.