“Hopefully, this pitch will remind us of the past tournament and, probably, will help someone start a promising football career.”
Beer brand Budweiser has created a football pitch made entirely out of recycled beer cups from the 2018 World Cup in Russia.
More than 50,000 plastic cups were collected during the month-long tournament across stadiums and fan zones in the nation. These cups were then turned into wear-resistant coloured coating for a new pitch measuring 65 x 42 metres in Russia.
Budweiser (@Budweiser) was the official sponsor of the 2018 FIFA World Cup. In a statement, the company said that local fans would soon be able to enjoy watching football matches on the “striking” red and white pitch.
The news comes as the beer brand pushes ahead with its sustainability plans. It recently announced that every single bottle of beer it brewed would be powered with renewable electricity by 2025.
Elsewhere, 100% renewable energy symbols were being added to Budweiser packaging in markets such as the US and UK, where this has already been achieved, the firm said.
“I am very glad that Bud, an official sponsor of the tournament, shares the idea of preserving the legacy of the FIFA World Cup and continues to build it up even after the tournament,” said Marco Materazzi, FIFA World Cup Champion.
“Hopefully, this pitch will remind us of the past tournament and, probably, will help someone start a promising football career,” said Konstantin Tamirov, Marketing Director of AB InBev Efes.
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