Fashion and apparel are regularly featured in these pages and some of the most innovative and public-facing sustainable stories can be found in this area. But there’s a part of the fashion supply chain that is perhaps often overlooked – the humble clothes hanger. With billions of hangers produced globally each year, the impact that this retail mainstay has on the environment is significant. But now, Mainetti, one of the biggest suppliers of them to the fashion industry is instigating a major change in their supply chain by announcing a partnership with UBQ Materials to leverage their patented thermoplastic to create climate positive raw material for retailers worldwide.
“Just as we pioneered hanger and plastics recycling, having introduced sustainable supply chain solutions for customers nearly six decades ago, Mainetti is proud to be driving meaningful change with this new, innovative offering,” explained Roberto Peruzzo, CEO, Mainetti. “UBQ’s best-in-class technology, paired with our global footprint as the leading retail solutions provider, will allow us to help the fashion industry revolutionize sustainable practices and have a lasting impact on the planet.”
UBQ’s proprietary process converts residual household waste into a sustainable bio-based substitute for oil-based plastics. By diverting landfill-destined waste, UBQ’s technology helps prevent methane emissions, groundwater contamination and other social and environmental harms associated with the proliferation of landfills, all while creating a novel raw material with climate positive impact. In September they announced plans to establish their first full-scale production facility in the Netherlands.
The development of Mainetti garment hangers containing UBQ ( @UBQ_Materials ) material has resulted in hangers with a significantly reduced carbon footprint. These sustainable products are currently pending Cradle-to-Cradle (C2C) certification.
“Industries like retail and fashion are ripe to lead sustainable change,” stated Jack Bigio, Co-Founder and CEO, UBQ Materials Israel. “It is easy to overlook the impact of a hanger, but when we zoom out, we understand that hangers are the common denominator across all brands, across the globe. The beauty of manufacturing products with a climate positive material such as UBQ™ is the ability to significantly impact carbon footprints while leaving no impact on consumers’ experience.”
Mainetti’s exclusive collaboration with UBQ for hangers offers brands across the fashion and retail industries a cost-effective method to significantly reduce their carbon footprint and a new way to put action towards the current waste crisis.
It also provides these brands with another route to connecting with consumer audiences who are increasingly armed with information about sustainability and whose buying habits are an extension of their own environmental values.
“The fashion industry is receiving a lot of attention for its contributions to pollution and climate change,” said Marc Abeles, Global Marketing Director, Mainetti. “Together with UBQ, we are empowering our clients to do something about the important issues that experts, decision-makers and consumers alike are concerned about right now. By providing products such as our innovative, sustainable hangers, we enable retailers and brands to design more responsibly and achieve their sustainability objectives.
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