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Diageo to launch Johnnie Walker whisky in paper bottles next year

Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has announced that it has created what it describes as the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably-sourced wood.

The drinks giant wants to ramp up its efforts in tackling plastic waste.

The bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021.

It comes as Diageo announces that it has launched a new partnership with Pilot Lite, a venture management company, to launch ‘Pulpex Limited’, a new global sustainable packaging technology company.

To ensure that the technology can be used in every area of life, Pulpex has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year.

The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex’s design and technology, in 2021.

Pulpex has developed a ‘first-of-its-kind’ scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. According to Diageo, the bottle is made from sustainably-sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams.  The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.

Ewan Andrew, Chief Sustainability Officer, at Diageo (@Diageo_News), said: “We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”

Pulpex’s technology allows it to produce a variety of plastic-free, single mould bottles that can be used across a range of consumer goods. The packaging has been designed to contain a variety of liquid products and will form part of Diageo’s commitment towards Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’.

Richard Slater, Chief R&D Officer, Unilever, said: “We believe in tackling plastic waste through innovation and collaboration. We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 tonnes in the next five years. Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we’re delighted to be working together to tackle one of the biggest environmental challenges of our time.”

Simon Lowden, Chief Sustainability Officer, PepsiCo, added: “Innovative solutions and partnerships are critical to driving meaningful progress toward a circular economy. The Pulpex consortium is well positioned to deliver sustainable packaging at scale and across industries, having impact beyond what any organisation could achieve alone. We’re proud to be a part of it.”

Sandy Westwater, Director, Pilot Lite said, “We’re thrilled to be working with global brand leaders in this consortium. By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours.”

You may also be interested in reading…

Read: Diageo to use biodegradable cardboard instead of plastic for its Guinness multipacks.

ReadCarlsberg abandons plastic rings for recyclable glue among range of green initiatives.

ReadCorona to trial plastic-free pack rings made from plant-based biodegradable fibres.

Read: Five very different ways that can help tackle the global plastic crisis.

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