“We believe in trust, traceability and transparency throughout the entire supply chain.”
DuPont Sorona, a brand of the US chemicals giant, has unveiled a new hangtag programme designed to bring simplicity of choice and fabric confidence to designers and apparel brands.
A hangtag is a tag attached to an article of merchandise giving information about its material and proper care.
The Fabric Common Thread certification programme has been introduced to offer assurances to brands and apparel customers that the products they buy hold the performance characteristics they’re in search of.
A total of 37% of the polymer used in Sorona (@SoronaFiber) fibres is made using “annually renewable plant-based ingredients”. It is also described as a more “sustainable alternative to nylon 6%, emitting 63% fewer greenhouse gasses during production.
“Fibre producers are able to create many unique constructions from Sorona polymer enabling a wide variety of textiles exhibiting diverse performance properties from wrinkle-resistant outerwear fabrics to lightweight breathable insulation products, permanent stretch and recovery, and newly launched Sorona faux fur,” said DuPont Biomaterials Global Marketing Director Renee Henze. “We are committed to ensuring that mills, designers and brands have clarity on our offering and that they can trust the source of the materials when they’re choosing fabrics using Sorona.”
According to DuPont, its Sorona fibre has a long-lasting stretch, is easy to care for and is lightweight and soft.
“We believe in trust, traceability and transparency throughout the entire supply chain,” said DuPont Sorona Marketing Manager Kiki Chen. “Our customers trust us and expect us to deliver performance with quality. That’s why we strictly test all fabric solutions before they’re certified.”
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