UK-based financial technology specialist GoHenry has unveiled its biodegradable card for eco-conscious young people.
Essentially, GoHenry is a prepaid Visa debit card and app with unique parent controls designed exclusively for 6-to-18-year olds.
The card, composed 82% bio-sourced renewable materials made from field corn, takes just six months to break down, unlike its plastic equivalent which can take around 450 years to decompose.
The start-up has also partnered with the Eden Reforestation Project to plant a tree for each card used.
“There’s a whole generation of no-nonsense kids leading the charge for a more eco-friendly approach to the world around them,” said GoHenry’s (@gohenry) founder Lousie Hill. “Our Eco Cards are designed to reflect this passion for the environment and give our young customers the opportunity to go greener, while still taking part in the digital economy.”
The company, which claims to have one million customers and recently expanded in the US, cited its own data that shows 60% of 6-14-year-olds feel directly responsible for helping to save their planet.
GoHenry is the latest in a long line of companies who are making their cards from bio-based or recycled materials. Last year, American Express introduced a new version of its ‘Green Card’, which is made primarily from reclaimed marine plastic collected from beaches, islands, and coastal communities from Parley for the Oceans.
Last September, Spain-based CaixaBank rolled out biodegradable cards, with the aim of issuing 150,000 a year.
Made up of corn starch and biomass, the new material was designed to cut the company’s card-making carbon footprint in half.