“Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions.”
Food brand Hellmann’s Mayonnaise has announced that all of its plastic containers sold in US stores will be made from 100% recycled plastic by 2020.
The Unilever-owned brand said more than 200 million Hellmann’s (@Hellmanns) bottles and jars would be impacted and the new containers would feature ‘How2Recycle’ labels to highlight the brand’s commitment to using recycled plastic.
“Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions,” said Benjamin Crook, Senior Director, Dressings & Condiments at Unilever. “At Hellmann’s we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love.”
In a statement, Hellmann’s said that the new packaging’s colour would change when it is made from 100% recycled plastic and would have a “darker tint” to it due to the recycling process.
It also acknowledged that the sleeves and tops of its “squeezed bottles” would not be made of recycled materials. In addition to this, its lids and jars would not be made from recycled plastic either. However, Hellmann’s said that it was “actively researching ways to make all components of our packaging from 100% recycled materials, and this is the first step on that journey”.
Hellmann’s has made its pledge to use recyclable material by 2020 as part of Unilever’s ‘Sustainable Living Plan’ – the company’s blueprint for sustainable growth.
Specifically, Hellmann’s efforts will support the company’s goal of ensuring 100% of plastic packaging will be designed to be fully reusable, recyclable or compostable by 2025.
The company is also developing reuseable packaging innovations in an effort to reduce single-use plastics as part of ‘Loop platform’ developed by environmental company TerraCycle. This circular shopping platform allows consumers to shop for products “responsibly” and return reusable packaging to be collected, cleaned and washed.
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