“Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment.”
Procter & Gamble-owned hair brand Herbal Essences has partnered with recycling specialist TerraCycle to create a recyclable shampoo and conditioner bottle made with 25% ocean-based plastic.
“Plastic floating in our oceans and rivers has been a recent topic for discussion and unless people work to find solutions, it stays just that – a discussion,” said Tom Szaky, TerraCycle (@TerraCycle) CEO. “By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example. I look forward to our continued work together to raise awareness and make a bigger difference.”
Across the world, plastics make up 85% of beach litter. And plastics are even reaching citizens’ lungs and dinner tables, with microplastics in air, water and food having an unknown impact on their health, according to the European Commission.
“Businesses can play an important role in driving and inspiring change in the world,” said Ilaria Resta, North America General Manager of P&G Hair Care. “My team and I are very passionate about driving responsible consumption. Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment. This is a step towards our long-term vision of using 100% renewable and recycled materials in our products and packaging.”
Three of the Herbal Essences bio:renew Collections – White Grapefruit & Mosa Mint, Argan Oil and Coconut Milk – will be available in these ocean-based plastic bottles from now until June.
TerraCycle has been engaging with many brands recently to form recycling partnerships with them. Last December, it announced that it would be linking up with Walkers to launch a crisp packet recycling scheme to deal with crisp packet waste. It has teamed up with UK bread brand Hovis to launch a recycling initiative with the brand.
You may also be interested in reading…