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H&M to unveil wine waste-based vegan leather.

H&M will be launching a number of sustainable initiatives as part of its Conscious Collection this spring. ©H&M.

“For SS20, the Conscious Exclusive design team took a truly holistic approach to sustainability, considering the emotional durability and the afterlife of the garments in more detail than ever before.”

Fashion giant H&M is to unveil a vegan alternative to leather made from the by-products of wine.

It will be launched in partnership with Italian technology company Vegea (@vegeacompany) on 26 March as part of H&M’s Conscious Collection. A number of handbags and pairs of shoes will be made from the material.

In a statement, H&M said that discarded grape skins, stalks and seeds are turned into a “beautiful alternative to leather”.

H&M (@hm) will also be using what it describes as ‘Circulose’ – a natural material produced from recycled textiles. The collection will also contain denim which is made of 100% undyed organic cotton in a fabric that is recyclable.

Elsewhere, Ecoynl, a regenerated nylon made from discarded fishing nets created by Italian firm Aquafil (@AquafilSpa) , recycled brass and zinc, from pre-consumer sources such as scrap electronics and jewellery, and biodegradable Corozo buttons made from the seed of a tropical palm all feature.

The collection will also include a new dye made from the coffee grounds in H&M’s offices in China, as well as recycled polyester.

H&M creative advisor Ann-Sofie Johansson said: “For SS20, the Conscious Exclusive design team took a truly holistic approach to sustainability, considering the emotional durability and the afterlife of the garments in more detail than ever before.

“As always, we have worked with some innovative materials such as Circulose, a natural material harvested from used textiles; used a natural dye made from coffee grounds collected from H&M’s own production offices. We remain committed to creating special, sustainable pieces that will truly last a lifetime.”

Ella Soccorsi, designer at H&M, added: “The starting point for SS20 was the notion of glamorous, stress-free train travel, specifically Le Train Bleu. We felt it was wonderfully symbolic of H&M’s magical journey as a company towards circularity.

“We were so inspired by the decadent creatives such as Jean Cocteau and Pablo Picasso who were hanging out at Villa Santo Sospir, the socialite Francine Weisweiller’s beautiful home in Cap Ferrat. We wanted to design clothes that mimicked that carefree time and that will still prove poetic in years to come – to us, that’s the definition of sustainable design.”

H&M’s Mattias Bodin and Aquafil’s Fabrizio Calenti will both be speaking at the World Bio Markets Conference, the leading assembly for the bio-based economy, in Amsterdam, the Netherlands. The conference takes place from 23-25th March.


If you were interested in this bioeconomy story, you may also be interested in the ones below.

Read: 5 Minutes With… Mattias Bodin from H&M

Read: Ikea and H&M group collaborate on ‘chemicals in recycled textiles’ study.

Read: Stora Enso bring bio-based lignin to market as a replacement for oil-based phenolic materials.

Read: New textile fibre aims to combine sustainability with performance.

Read: Burberry unveils new collection made from recycled waste.

Read: Patagonia to adopt PrimaLoft’s P.U.R.E. tech to reduce carbon emissions in its ‘Nano Puff’ jacket

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