Complex projects, new technologies, unproven commerciality, multiple stakeholders, 2-3 year deal cycles, significant capital investment, all on top of a year in which business development has been majorly disrupted – finding and securing partners or customers in the bioeconomy is increasing in difficulty.
This marketing and business development guide picks for the bioeconomy apart the modern B2B lead nurturing cycle and takes you through the steps required to identify, educate and qualify leads efficiently so you can focus on the core of your business.
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