Starting June 2021, Beiersdorf’s Nivea Naturally Good face care product line will be available in shelves in about 30 countries in new, more sustainable packaging. This comes from the company’s announcement at the end of last year, to cooperate with global chemical manufacturer SABIC, to produce more sustainable cosmetics packaging from SABIC’s TRUCIRCLETM portfolio of certified renewable polypropylene (PP).
Beiersdorf’s high standards and requirements, as it didn’t want to compromise the quality of their packaging while becoming more sustainable, made it choose SABIC’s feedstock concept of second-generation raw material. The certified renewable PP is made from tall oil, which is a byproduct of the forestry industry.
Hannah Rasel, Senior Packaging Specialist at Beiersdorf, explains that “The certified renewable plastic we source from SABIC has no visual effects or other adverse properties… In addition, SABIC pursues a holistic sustainability approach with its feedstock concept. That convinced us.”
Berry Global was brought in to manufacture the jars, and the process from idea to execution took less than a year. In alignment with the International Sustainability & Carbon Certification (ISCC PLUS) scheme, the new packaging is based on the principle of mass balancing. Tall oil replaces crude oil, and is easily integrated into the manufacturing process.
Aside from preserving fossil resources, switching to this new packaging allows for a reduction of 60% of CO2 emissions per jar. Beiersdorf aims to reduce its GHG emissions by 30% across its complete value chain (Scope 1-3) by 2025.
The Nivea Naturally Good face care line of eight products will be clearly marked as “climate-neutralized” on-pack and on shelf, as GHG emissions during the manufacturing process that can’t be reduced or avoided are neutralized by afforestation projects.