“We were delighted with the results of the webinar we did with Bio Market Insights. Along with our partners, it was great to share our latest project and its outputs with their community in a lively and engaging way. Being able to gain real time insight into the webinar viewers through the interactive polls and questions during the broadcast was invaluable. And post-recording, receiving the full contact details of the viewers provided a fantastic boost to our commercial growth. Our webinar followed up by a presentation at World Bio Markets 2019 is the best marketing we’ve done this year! And we look forward to the next one!” – Matti Heikkilä, Chief Technology Officer, MetGen.
What these are: It’s an online event, which connects individuals with viewers across the world in real time, or on a delay. The main feature of live webinars is interactivity, or the ability to discuss, send and receive information in real time. During a webinar, in addition to the presentation itself, the host can start polls, communicate via online chat, share desktop and use a variety of other digital materials and video.
How we work with you: We would partner with you to shape the content and message of your webinar, ensuring that it is perfectly positioned for our community. The team here would promote the webinar across our communications channels and social media to ensure that you get the correct audience both live and afterwards.
What you get: You reach and engage with a very specific target group, whose attention you have for a full hour – you really get to know your audience. Plus as we require their contact details to register, you can follow up directly after the webinar to build the relationship further. Allow them to ask questions, or pose questions of your own to the participants. Thanks to the interaction during a webinar you gain insight into your target group.
Our most recent webinar: The new wave in bio-based materials: maximum value from lignin with industry-specific fractions
Three big reasons to deliver a webinar with us:
- They are highly engaging. According to studies, the average webinar viewing time is 61 minutes.
- They work across the entire customer journey.From thought-leadership discussions to live demos and product launches, webinars are a dynamic and effective way to move prospects down the funnel from initial awareness to signed contract.
- They generate high-quality leads for Sales. Webinars come with plenty of information about your prospects that you can use to identify high-quality, sales-ready leads. With each webinar registrant and answered question or poll, you can collect lead and engagement data your sales team can use to initiate personalised contact.
Would you like to learn more about working with us on a webinar.
Contact Matt@BioMarketInsights.com / +44 (0) 7538 259396