Over 3.2 billion trees are cut down yearly to produce paper packaging or fabrics. Early last year, forest conservation NGO Canopy released a report ensuring that eliminating 50% of the forest fiber from pulp manufacturing, and replacing it with next-generation alternative fibers, would enable conservation of 30% of the world’s forests by 2030.
Last week, Canopy announced important participation in two of its ongoing initiatives. Canopy’s Pack4Good and CanopyStyle initiatives will work with brands to offer alternative materials solutions from the borders of the marketplace to the mainstream.
LVMH, the French multinational luxury goods company, declared it has signed on to both and its commitments to apply to all of its iconic 75 brands, such as Marc Jacobs, Stella McCartney, Kenzo, and Celine.In addition to making sure its packaging, paper and fabric supply chains are free of fiber from forests, LVMH and its brands will also back the progress of next-generation solutions. LVMH’s commitments align with the efforts of other fashion powerhouses.
Canopy announced that the Pack4Good initiative has now grown to working with 156 brands, collectively worth over US$78.5 billion in revenue. Now, 29 new brands, including footwear, food and beverage, beauty and fashion companies have committed to Pack4Good and will exclude controversial forest fiber from their packaging; while speeding the uptake of next-generation solutions, made from materials such as agricultural residues, instead.
Canopy Pack4Good partners now include fashion brands, personal care brands, printers and telecommunication companies; as well as next-generation solutions providers, with more sectors and companies expressing interest every day.
Pack4Good partners are committed to ensuring that, by the end of 2022, all their packaging is:
- Free of threatened forests.
- Planned to reduce material use.
- Making the most of recycled and agricultural residues.
- Using FSC-certified wood when virgin forest fiber continues to be used.