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Panasonic develops resin material with more than 50% plant content.

Panasonic vacuum cleaner made from bio-based materials. ©Panasonic

“The electrical giant is aiming to bolster the mechanical strengths of its plant-based material in the future to help ‘promote the development of products and solutions with reduced plastic use across its broad portfolio’.”

Japan-based electronics producer Panasonic has developed a composite processing technology that is capable of developing a plastic comprised of more than 55% cellulose fibre.

As a result of this development, Panasonic will be aiming to use plant-derived plastic in some of its electrical products in the future, which include automobile components, refrigerators, vacuum cleaners, and home appliance casings.

In a statement, the electronics giant said it wanted to develop bio-based materials to help resolve “pressing environmental issues”, including plastic waste in the marine environment, scarcity of oil and global warming through its products and solutions.

It sets out its sustainability commitments in its “Panasonic Environment Vision 2050”.

According to Panasonic (@panasonic), the firm succeeded in also producing plant-derived cellulose fibres that made use of the “natural feeling of the material” using its original moulding systems.

Speaking about its plant-based fibre development to Bio Market Insights, a Panasonic spokeswoman said: “As the composite material is white, the colouring range is wide. Natural design such as wood texture is also enabled by leveraging proprietary moulding technology. (You also have) reduced environmental impact with the use of plant-derived cellulose fibre.”

Panasonic has already produced a cordless vacuum cleaner using cellulose fibre. It put this product on the market last August in Japan.

The electrical giant is aiming to bolster the mechanical strengths of its plant-based material in the future to help “promote the development of products and solutions with reduced plastic use across its broad portfolio”.

Panasonic has become the latest in a long line of electrical makers who have set out plans to develop bio-based materials.

Earlier this year, South Korean electronics company Samsung Electronics (@Samsung) announced that the company would start taking steps to replace plastic packaging materials with bio-based plastics and other environmentally-sustainable elements.

Sony has also made sustainable packaging pledges. It currently packages its robotic dog product called aibo in packaging made from a felt that uses recycled material from plastic bottles, and can be shaped to fit aibo or other products.


Bio Market Insights Issue #14If you were interested in this cellulose-based fibre story, you may also be interested in reading the below.

Read: Forest-based biomass industry: Where are we today and where are going tomorrow?

Read: Covestro works with partners to develop CO2-based elastic textile fibres.

Read:Wood fibre + bio-plastic = 98% bio-based kitchen products from Orthex and Stora Enso.

Read:Finland’s Fazer joins eco start-up to further development of wood-based packaging.

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