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Liz Gyekye

Lucozade Ribena Suntory promotes Michelle Norman

Lucozade Ribena Suntory (LRS) has announced that it has promoted Michelle Norman to lead the company’s sustainability strategy at a European level.

According to media reports, director of external affairs and sustainability Michelle Norman has now assumed the same role at Suntory Beverage & Food Europe [SBFE] where she will be responsible for leading the company’s work towards a goal of using 100% sustainable plastic by 2030.

Norman joined the UK business in March 2014 following the acquisition of the Lucozade and Ribena brands.

During that time she oversaw the implementation of the company’s health and wellbeing plan – which cut the sugar content in all of its products to below 5g per 100ml – as well as the launch of a low/no-calorie drink for every brand, according to the Grocer.

Speaking about the company’s sustainability strategy in an internal company interview, Norman said: “Earlier this month, we announced our plans to move to 100% sustainable plastic bottles by 2030. It’s our most ambitious plan to date.

“We’re already redesigning our bottles to enable an increase in bottle-to-bottle recycling and are supportive of a deposit return scheme which will help provide manufacturers like us with quality, used plastic that we can recycle back into our bottles.

“Also, we’re using fun and innovative approaches to drive behavioural change through our partnership with environmental charity, Hububb.”

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