“Beginning next year, Lifewtr will be packaged in 100% recycled plastics in the US and bubly will be packaged exclusively in aluminium.”
Drinks giant PepsiCo has reiterated its pledge to reduce 35% of virgin plastic content across its beverage portfolio by 2025 in its recently unveiled sustainability report.
The report details the six priority areas that underpin the beverage giant’s sustainability agenda. These include developments in agriculture, a focus on human rights and diversity, a range of water conservation efforts, healthy eating improvements across its portfolio, climate change mitigation and a move towards a circular future for packaging.
“We recently unveiled a new target to reduce 35% of virgin plastics content across our beverage brands by 2025, driven by increased use of recycled content and alternative packaging materials,” said Ramon Laguarta, PepsiCo’s chief executive, in the report.
Laguarta added: “Beginning next year, Lifewtr will be packaged in 100% recycled plastics in the US and bubly will be packaged exclusively in aluminium.
“And we’re continuing to advance our Beyond the Bottle strategy, most notably by working to grow SodaStream, which offers consumers the chance to prepare customised beverages at home without the need for single-use plastics bottles.”
In 2018, plastics made up just under half of the total packaging material PepsiCo used, with aluminium, glass and fiber making up most of the balance. In that year, the company used 2.2 million metric tonnes of virgin plastics to package products throughout its food and beverage portfolio.
PepsiCo’s report acknowledged that plastic is a highly effective, lightweight packaging material. However, it also recognised that producing petroleum-based plastics is a carbon-intensive process and, globally, only 14% of what is used is collected for recycling.
According to PepsiCo, progress will be driven by the increased use of recycled content and the development and use of alternative packaging materials. As a result, the company’s packaging strategy comprises three pillars: reduce, recycle and reinvention.
Laguarta said: “In the coming months, we will engage experts from industry, government, non-profits and communities to gather more views on what it will take to help build a more sustainable food system and how best PepsiCo can contribute. It’s a long-term challenge that will require a broad coalition.
“But we are committed to meeting our responsibility to our planet and its communities, and we won’t rest until we do.”