“All packaging will be recycled and/or bio-based and biodegradable.”
Bioplastic toothbrush specialist RADIUS has announced new 2020 sustainability goals, including a target to have all of its portfolio bio-based and 100% biodegradable by the end of next year.
The green plan from the US-based company focuses on sustainability in terms of materials, production and life-cycle touchpoints.
Saskia Foley, President and CEO of RADIUS, said: “RADIUS has a new opportunity to be a leader in sustainably-focused brands. RADIUS has used plant-based plastics since 1982.
“Our goal is to have the entire RADIUS portfolio bio-based and 100% biodegradable by the end of 2020. All packaging will be recycled and/or bio-based and biodegradable. As we shift our focus to bio-based plastics, landfill biodegradable plastics, and other cutting-edge innovations, there is an opportunity to show the world who we are and what we are about.”
In a statement, the company said: “By making their own toothbrushes at their energy-efficient Pennsylvania factory, RADIUS is able to control material inputs and ensure all RADIUS products contain pure and responsibly sourced materials. It is through this process, that RADIUS makes high-quality, longer lasting products; ultimately keeping hard to break down waste, organic or not, out of landfills.”
Another vital part of the RADIUS sustainability mission is a focus on replaceable head technology. In 2005 the company began manufacturing ‘The Source Brush’ with replaceable heads and handles made of eco-friendly bioplastics sourced from starch, hemp, maple wood, and coconut shells.
And in October 2019, RADIUS launched replaceable heads made from plant-based plastic for their legacy design, The Big Brush.
Consumers should start seeing the Big Brush with Replaceable Head in stores by January 2020.
The company said that its ultimate goal was to use the material with the least CO2 footprint in both front and end of life, and the company’s new product introductions and 2020 goals are a “critical step in this direction”.