Plant-based milk alternatives have become increasingly popular in the last decade, with almond and oat milks being some of the most common. DUG, a Swedish brand created by Veg of Lund is ready to add a new variety to the market. The unusual, but much more sustainable proposal, is potatoes.
The Swedish based food innovator has developed the new potato based milk alongside Prof. Eva Tornberg at Lund University, and the products have been recently made available in the UK market.
The potato based milk alternative is creamy, has a neutral flavour, is allergy friendly, and much more sustainable. According to Veg of Lund, growing potatoes to produce the dairy milk alternative uses only half of the amount of land when compared to oats; and uses 56 times less water than almonds.
While potatoes have been consumed for centuries, it’s only now that companies are beginning to use them as meat alternatives. Scandi Standard, a Nordic meat company is testing out potatoes to create a plant based chicken alternative. Hydrosol is exploring the potential of potato protein in the production of meat alternatives.
Veg of Lund’s novelty achieved DUG an award for Best Allergy Friendly Product at the World Food Innovation Awards 2021. The potato based milk brand is already available on the market in Sweden, and has recently launched in the UK. It is available in three flavours: Original, Unsweetened, and Barista.
“DUG, our new, patented, award–winning, potato–based dairy alternative, ticks all the boxes: deliciously creamy, perfectly foamy, super–sustainable, and versatile, performing just as well in hot drinks as it does in cooking and in baking,” the company says.