“We want to do things not just for marketing reasons, but seriously, in big numbers.”
Luxury Italian fashion house Prada has announced plans to launch a collection of nylon bags made from recycled plastic.
The fashion house’s new project, called Re-Nylon, is part of the brand’s move towards promoting sustainable products. It will launch a collection of six bags crafted from reclaimed ocean plastics, fishing nets and textile fibre waste.
In a statement, Prada (@Prada) said that it will produce the bags from a new nylon called Econyl (@ECONYL). Through a “process of depolymerisation and re-polymerisation”, the yarn can be recycled over and over again without losing any quality, Prada said.
Prada also said it had an overall goal of converting all of its brand’s virgin nylon into Econyl by the end of 2021.
The fashion house is working in partnership with textile yarn producer Aquafil to produce Econyl.
Lorenzo Bertelli, head of marketing and communication at Prada Group, told Business of Fashion: “It’s a massive reduction of nylon and a big impact in terms of sustainability. We want to do things not just for marketing reasons, but seriously, in big numbers.”
The Re-Nylon collection will include a belt bag, a shoulder bag and two Prada backpacks.
The move by Prada is an interesting one, as the brand has become renowned over the past four decades for its widespread use of nylon, unveiling the nylon “Vela” backpack in 1984 and a nylon clothing collection a decade later.
Prada’s new announcement is the latest in a long line of announcements by brands who want to use ocean plastic for their products.
This has been driven by strong consumer demand for environmentally conscious clothing. It has also been aided by an increase in news coverage by the mainstream media on the issue of plastic pollution.
Earlier this year, sportswear giant adidas and NHL linked up to unveil new hockey jerseys made from Parley for the Oceans upcycled marine plastic material. Each sustainable and non-polluting jersey is “crafted to be a symbol of change in the movement to protect the oceans,” adidas said in a statement.
US household cleaning products specialist SC Johnson also announced plans to make its bottles from recycled ocean plastics.