Luxury car maker Rolls-Royce has unveiled its first pure EV, dubbed Spectre, which is set to hit markets by 2023. Alongside the unveiling, the manufacturer also announced that it will entirely transition to electric cars by 2030.
While the brand stated it had long-term plans to transition to EV’s last year, it had said it would not be doing so until the ‘time is right’ – a stipulation that has clearly now been met, with a press release from the firm calling the EV commitment a ‘prophecy fulfilled’.
From now until Spectre is available for purchase, an on-road testing programme will be undertaken that will cover 2.5 million kilometres – simulating 400 years of use. Rolls-Royce Motor Cars’ chief executive officer Torsten Muller-Otvos said the testing programme will “elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type”.
“This is not a prototype,” he said. “It’s the real thing, it will be tested in plain sight, and our clients will take first deliveries of the car in the fourth quarter of 2023.”
The launch of Spectre marks the beginning of the group’s seven-year process to phase out diesel, petrol and hybrid cars to embrace a fully electric portfolio.
“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030,” said Müller-Ötvös. “By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.”
Last year BMW (Rolls-Royce’s parent company) unveiled its climate targets, committing to curbing vehicle emissions by a third by 2030, an aim it has since made more ambitious, saying it will halve vehicle emissions by this date. The parent company has also pledged to have a portfolio of 25 electric vehicles by 2025.