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SC Johnson unveils 100% recycled ocean plastic for Windex.

“The goal is to create recycling infrastructures to help minimise plastic waste and address the challenges of poverty at the same time.”

US household cleaning products specialist SC Johnson has launched bottles made entirely from recycled ocean plastics. The 100% recycled ocean plastic bottle will house the consumer goods giant’s Windex Vinegar home cleaning products, with as many as eight million units set to hit the shelves of US retailers such as Target and Walmart in spring 2019, SC Johnson announced in a recent statement.

“With over five trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, Chairman and CEO of SC Johnson. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality.”

SC Johnson @SCJohnson  has claimed that the new product is the world’s first glass cleaner bottle made from 100% recycled ocean plastic, and it is also non-toxic and cruelty-free. The product includes recycled ocean-bound social plastic sourced from its social enterprise Plastic Bank. It will obtain the plastic from Haiti, Philippines and Indonesia.

Under this initiative, the company will create recycling programmes as part of the solution to stop ocean-bound plastic and address poverty at the same time. The scheme is designed to educate on recycling and get people to live with and use plastic responsibly.

“The goal is to create recycling infrastructures to help minimise plastic waste and address the challenges of poverty at the same time,” said Johnson. “This is a massive environmental issue, and it is going to take businesses, governments, NGOs and civil society working together to solve it.”

‘Establish strong national targets’

The news comes as environmental charity WWF International (@WWF) has warned in a new report that plastic waste in the oceans could reach 300 million tonnes in just more than a decade.

That would double the amount of plastic in the ocean, which took more than half a century to build up between 1950 and 2016.

Almost a third of all plastics produced, or 104 million tonnes annually, will find their way into the oceans and natural world.

The report urges policymakers to draft a global, legally-binding agreement to stop plastic entering marine environments, and to establish strong national targets to cut down on plastic use.

Around 40% of plastics we consume today are single-use, like cutlery, plates, food containers, and electronics packaging.

“We are in the thick of a global plastic waste crisis,” said Nik Sekhran, Chief Conservation Officer at World Wildlife Fund-US. “As plastic pollution continues to wreak havoc on the natural world and impact communities, wildlife, and people, we can’t wait to address the damage that has already been done. This crisis can be solved, but we need to start at the root and fix what is a fundamentally broken system.”

The issue of ocean plastic pollution has garnered significant attention from both policymakers and the media.

Circular economy

The EU’s ‘Strategy for Plastics in a Circular Economy’ is the first EU-wide policy framework adopting a material specific lifecycle approach integrate circular design, use, reuse and recycling activities into plastics value chains.

The strategy sets out a clear vision with quantified objectives at EU level, so that inter alia by 2030 all plastic packaging placed on the EU market is reusable or recyclable.

To boost the market for recycled plastics, the Commission launched a voluntary pledging campaign on recycled plastics. 70 companies have already made pledges, which will increase the market for recycled plastics by at least 60% by 2025. However, there is still a gap between supply and demand for recycled plastics. To close this gap, the Commission launched the ‘Circular Plastics Alliance’ key industry stakeholders supplying and using recycled plastics.

You may also be interested in reading…

Read: A year on from Blue Planet II, what has been done to tackle plastic pollution?

Read:Mixed industry response to European ban on plastic straws, bags and cotton buds.

Read:Five very different ways that can help tackle the global plastic crisis

Visit:World Bio Markets, 1st-3rd April 2019, Amsterdam.

NEW!And available to download: Issue #12 of the Bio-Based World Quarterly.

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