“Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular economy,”
Sportswear company adidas will launch new fabrics made from ocean plastic and recycled polyester and expand the product lines that use them throughout the year. It will also continue its partnership with environmental organisation Parley for the Oceans to make some of these products.
adidas (@adidas) first collaborated with Parley (@parleyfortheoceans) in 2015 and gradually beefed up production of shoes using plastic collected on beaches and coastal regions to make more than 11 million pairs in 2019.
The sportswear firm will continue to make Parley-branded shoes and clothes out of ocean plastic in 2020 and will also unveil a new fabric called ‘Primeblue’ – a performance fabric which contains Parley’s ocean plastic.
As well as Primeblue, adidas has also launched Primegreen – performance fabric which contains no virgin plastic and will be available in “key competitive products”, the sportswear firm said in a statement.
In 2020, more than 50% of all the polyester it uses in its products will be recycled polyester. This will increase to 2024, the brand said. In 2019, adidas expected 46% of polyester used in its clothing to be recycled, compared with just 28% for its shoes.
“We’re not just focused on changing how we do business, we’re dedicated to changing how our industry does business,” James Carnes, adidas VP of brand strategy said.
In 2030, adidas will reduce the company’s carbon footprint (as compared to 2017) as part of the Fashion Industry Charter for Climate Action.
The news comes as more and more consumers are willing to change their daily habits in order to have a more positive impact on the environment, especially when it comes to reducing their use of plastics to help tackle ocean pollution.
This move by adidas is also set to help boost the market for recycled materials, something the European Commission has urged the EU’s plastic industry to do more of.
adidas has not only partnered with environmental organisation Parley to push its sustainability agenda. Since 2012, it has teamed up with up with the likes of fashion brand Stella McCartney, advanced material technology company PrimaLoft and the U.S. International Space Station to work on innovative products.
adidas will also work with key US sports partners like the MLS, NHL, USA Volleyball and the Power 5 NCAA football programmes to develop what it describes as more sustainable uniforms.
“We believe that through sport we have the power to change lives, and we are dedicated to creating that change. Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular economy,” Carnes added.