“Instead of removing new resources from the earth, NuCycl makes it possible to extract more value from the resources we already have available to us.”
Textile innovation company Evrnu has worked with fashion brand adidas by Stella McCartney to unveil what it describes as the world’s first fully recyclable hoodie. The item is called ‘Infinite Hoodie’.
The performance garment is made using 60% NuCycl fibre, an Evrnu-produced material made using the threads from old garments, and 40% organic cotton that has been diverted from landfills.
According to Evrnu, its NuCycl technology provides designers, brands and retailers with “high-quality raw materials from what is currently perceived as waste”, cutting significant impacts to water usage and global air by not growing new materials, but rather keepint them in circulation.
“Instead of removing new resources from the earth, NuCycl makes it possible to extract more value from the resources we already have available to us,” said Stacy Flynn, CEO and Co-Founder of Evrnu (@futureofapparel).
She added: “Instead of removing new resources from the earth, NuCycl makes it possible to extract more value from the resources we already have available to us. Evrnu is on a mission to unlock the full potential of the world’s resources so the planet and humanity can thrive in harmony.
“We are thrilled to introduce NuCycl with partners like Adidas and Stella McCartney who have been tremendous supporters on our journey to transform our industry for the better.”
An estimated 92 million tonnes of textile waste is created annually from the fashion industry and is projected to increase by around 60% by 2030, with an additional new 57 million tonnes of waste created annually, according to a report by Global Fashion Agenda & The Boston Consulting Group.
According to Evrnu, it is working with the world’s best textile producers, apparel brands and retailers to help them meet and deliver on their impact reduction goals while building better products. Evrnu is engaged with global fibre producers to scale this technology by 2020 through a licensing model to supply the market.