A global platform for the Circular Bioeconomy
Thursday, June 30, 2022
Bio Market Insights
  • Home
  • Insights
    • Feature Stories
    • 5 Minute interviews
    • Bio Market Insights Magazine
    • Reads & Resources
    • Reports
  • News
    • Technology
    • Business
    • Investment
    • Regulation
  • Market Meetups
    • World Bio Market Meetup 2021
  • BMI TV
    • Bio Market Insights TV
    • Sponsorship Opportunities
  • Newsletter
    • Subscribe and Past Issues
    • Sponsorship Opportunities
  • Community Partners
  • World Bio Markets 2022
  • About us
No Result
View All Result
  • Home
  • Insights
    • Feature Stories
    • 5 Minute interviews
    • Bio Market Insights Magazine
    • Reads & Resources
    • Reports
  • News
    • Technology
    • Business
    • Investment
    • Regulation
  • Market Meetups
    • World Bio Market Meetup 2021
  • BMI TV
    • Bio Market Insights TV
    • Sponsorship Opportunities
  • Newsletter
    • Subscribe and Past Issues
    • Sponsorship Opportunities
  • Community Partners
  • World Bio Markets 2022
  • About us
No Result
View All Result
Bio Market Insights
No Result
View All Result
Home Business

Sustainable Sneaker Grows Apple Trees

by Bio Market Insights
7 months ago
in Business
Reading Time: 2 mins read
Sustainable Sneaker Grows Apple Trees

Toronto based designer Luc Houle has created a new stylish and sustainable shoe that is not only biodegradable, but can grow into an apple tree after it’s reached its useful life.

Houle’s brand, Johnny Footwear, is named after Johnny Appleseed who introduced apple trees to many parts of North America. The shoes look like average canvas sneakers, but give back to nature after they’re worn. The Canadian designer has just launched a campaign on Kickstarter to get supporters for the project.

The Johnny shoe design is made from 100% biodegradable and Fair Trade certified materials. The shoes are well-cushioned to provide comfort, while also being lightweight and water-resistant.

Each shoe contains an apple seed in the natural rubber soles. Therefore, when the shoe is worn and torn, consumers can bury Johnny in the soil, where it will biodegrade and release the fertiliser-coated apple seed.

Currently, supporters can choose between two colourways on Kickstarter: black and white, both featuring red laces. Each pair will sell for $109 and will ship by next summer in recycled packaging if the campaign reaches its goal.

After spending seven years in the industry, and  seeing first-hand the enormous waste caused by fashion, Houle came up with the idea for the project. One of the problems he noticed was the heavy use of plastic in the soles of cheap sneakers, which drives demand for fossil fuel materials and leaves behind permanent pollution in the environment.

“Plastic sticks around for about 1,000 years after we throw it away. I kind of wanted to do something to fix that,” he told local news site BlogTo.

“The nice thing about this project is that because it’s a biodegradable sneaker that grows into a tree, we can kind of help, number one, offset people’s carbon footprint, but we’re also helping eliminate plastics. And the more people we can reach with that the more of an impact we can have.”

Tags: News
ShareShareTweet
Previous Post

Oatly Shares Fall After Stock Delays

Next Post

Viridos and ExxonMobil partner to scale algal biofuel

Next Post
Viridos and ExxonMobil partner to scale algal biofuel

Viridos and ExxonMobil partner to scale algal biofuel

Latest News

Prospecting for microbes: Biotech tackles the rare earth metals dilemma

Prospecting for microbes: Biotech tackles the rare earth metals dilemma

June 29, 2022
Biodegradable

Chinese Team Employs Biodegradable All Cellulose Composite Filter for Oil–Water Separation

June 28, 2022
Covestro

Covestro, SK geo centric and Neste Partner to Create Renewable-Attributed MDI

June 28, 2022
Epoch Biodesign raises a $11Million seed round led by Lowercarbon Capital to accelerate enzymatic solutions to biorecycle plastic waste

Epoch Biodesign raises a $11Million seed round led by Lowercarbon Capital to accelerate enzymatic solutions to biorecycle plastic waste

June 28, 2022
  • Home
  • Insights
  • News
  • Market Meetups
  • BMI TV
  • Newsletter
  • Community Partners
  • World Bio Markets 2022
  • About us

Please note: Bio Market Insights is owned and operated by TNP Media Ltd, after being acquired from Quantuma in April 2021.

Follow us

© Bio Market Insights

No Result
View All Result
  • Home
  • Insights
    • Feature Stories
    • 5 Minute interviews
    • Bio Market Insights Magazine
    • Reads & Resources
    • Reports
  • News
    • Technology
    • Business
    • Investment
    • Regulation
  • Market Meetups
    • World Bio Market Meetup 2021
  • BMI TV
    • Bio Market Insights TV
    • Sponsorship Opportunities
  • Newsletter
    • Subscribe and Past Issues
    • Sponsorship Opportunities
  • Community Partners
  • World Bio Markets 2022
  • About us

© 2021 Bio Market Insights