Global sports and fitness brand Reebok have launched the first product from its ‘Cotton + Corn’ sustainable products initiative, which was announced last year. The Cotton + Corn program aims to produce footwear with things that grow in order to create sustainable products. The shoe, released this month is the NPC UK Cotton + Corn, and is constructed from an upper made of 100% cotton, and a corn-based sole. The shoe has insoles that are derived from castor bean oil and comes in packaging that is 100% recycled.
Most athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems, said Bill McInnis , Head of Reebok Future. With 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. At Reebok, we thought what if we start with materials that grow, and use plants rather than oil-based materials?
By using sustainable resources as our foundation, and then through ongoing testing and development, we were able to create a plant-based sneaker that performs and feels like any other shoe. The NPC UK Cotton + Corn is the only footwear product on the market that has been certified as containing 75% USDA certified biobased content, added McInnis (@bill_mcinnis). And this is just the start for us. We are on an ongoing path to create a different type of footwear so that you can feel good about what youre wearing and where it came from.
For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions. DuPont Tate & Lyle has developed Susterra propanediol, a pure, petroleum-free, non-toxic product that contains 100% USDA certified biobased content, derived from field corn. Susterra propanediol is used to create the sole of the NPC UK Cotton + Corn footwear.
If you wish to slip your feet into your own pair of NPC UK Cotton + Corn trainers, then click here.
You may also be interested in….
Download:Bio-Based World Quarterly issue #10.
Visit:World Bio Markets, 1st-3rd April 2019, Amsterdamwhere apparel & textiles is one of the key topic areas.