Outdoor apparel brand The North Face is partnering with Archive and Tersus to upgrade its resale program, called Renewed. The Renewed offering features a collection of clothing and gear that has been refurbished and remade.
Through Archive’s resale technology The North Face now has visibility into the full lifecycle of a Renewed item, from warehouse arrival through fulfillment. This includes product identification, cleaning, repairs, and site listing. The retailer will utilize expanded access to product information to more accurately price pieces for resale based on their condition, as well as to better understand how products are holding up with time.
The North Face will also utilize Tersus’ proprietary waterless cleaning technology. According to the clothing company, it has diverted over 200,000 pounds of textiles from landfills since launching Renewed in 2018. This next phase is designed to accelerate growth and create larger environmental impacts.
Other outdoor gear and apparel retailers including Out&Back, REI and Dick’s Sporting Goods are also offering resale programs.
“Last year, The North Face announced new environmental commitments, and the prioritization of our circular business models are a big part of making these goals a reality,” said Nicholas Thomas, senior manager of The North Face New Business Models. “We are so excited that by partnering with Tersus Solutions and Archive we will now have access to best-in-class circular operations and technology. Tersus’ proprietary waterless cleaning technology, refurbishment expertise and location in Denver will elevate operations, while Archive’s technology will allow us to modernize The North Face Renewed shopping experience and explore future capabilities such as peer-to-peer selling.”
“I’m thrilled to announce our expanded partnership with The North Face to power Renewed. Archive’s technology, combined with Tersus’ logistics expertise, bring new data-driven capabilities to the program for efficiency and capacity to scale,” said Emily Gittins, CEO and co-founder of Archive. “This partnership also debuts Archive’s new full-service resale offering for brands. Our partners can now offer customers a more flexible secondhand experience, with the option of using a peer-to-peer marketplace or managed resale to buy and sell their items. This robust resale model allows brands to further their commitment to sustainability and circularity.”
