“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans.”
US outdoor lifestyle brand Timberland has launched a new footwear collection which uses materials made from recycled plastic bottles and recycled rubber.
The new collection is called Brooklyn EK+ and has been launched to support the company’s sustainability drive.
It features uppers, linings and laces made of 100% ReBOTL material (recycled plastic bottles), and soles made with 34% recycled rubber. According to Timberland, the sport-inspired silhouette “is incredibly lightweight”, and features Timberland’s Aerocore Energy System (an energy system that delivers lightweight sole design) for high-rebound cushioned comfort.
“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans,” said Colleen Vien, Sustainability Director for Timberland.
She added: “As a global community, we need to re-think how we’re using our resources. At Timberland our goal is for 100% of our footwear to have at least one major component made using recycled, organic or renewable material. Today, we’re at 75%, thanks to styles like the Brooklyn EK+.”
In May, Timberland published its 2018 corporate responsibility report, which showed that the company had increased the use of recycled, organic or renewable material it uses in its boots, shoes and sandals.
According to Timberland, in 2018, a total of 69% of all Timberland footwear shipped in 2018 contained major components (e.g. uppers, linings, and outsoles) with at least 10% recycled, organic or renewable (ROR) content, up slightly from 67% the previous year.
Renewable materials are defined by Timberland as plant-based materials which replace the use of fossil fuels in its products (e.g. castor bean oils used in outsole compounds, hemp and bamboo).
In a statement, Timberland said the company was “working hard to reach its goal of 100% by 2020” by requiring all new footwear styles to incorporate ROR materials.