Swedish outdoor heritage brand Tretorn have launched a new collection in partnership with charity the SEA LIFE Trust made from 100% regenerated nylon from discarded fishing nets and other consumer ocean waste. This collaboration helps turns what would otherwise be killing endangered animals and destroying the oceans into high quality, functional garments.
Founded in 1891, as a manufacturer of rubber goods, today Tretorn’s focus is on sports and leisure products but they are still designed to withstand the harsh conditions of the Swedish outdoors. In 2016, they pivoted to take steps into becoming fully sustainable and collection with The SEA LIFE Trust is a continuation of the brand’s mission, making a positive impact on how we interact with nature and supporting other companies that share these values. Consisting of a range of rainproof parkas, retro style sneakers and functional backpacks, the capsule collection is created from regenerated nylon fishing nets which would otherwise be polluting the seas.
“With the partnership we want to inspire people to be part of creating a better world and enjoy time spent outdoors. For every product sold in this partnership we will donate 10 % of the retail price to SEA LIFE Trust for support to their ghost net removal projects. We need to change how we interact with nature or nature will no longer interact with us” Fredrik Ekström, Creative Director at Tretorn Europe ( @Tretorn ).
“We’re delighted that Tretorn is generously supporting the SEA LIFE Trust in our mission to protect the world’s oceans with the launch of the SEA LIFE Trust collection. It’s great to see practical solutions like this that are helping to protect marine wildlife from the threat of marine litter, and we applaud Tretorn’s commitment to making a positive difference.” Andy Bool, Head of SEA LIFE Trust ( @SeaLifeTrust ).
This collaboration will help to fight the threat of so called ghost nets, fishing nets that have been left or lost in the ocean by fishermen, often nearly invisible in the dim light, they can be left tangled on a rocky reef or drifting in the open sea. Ghost nets are considered amongst the greatest killers in our oceans, destroying reefs and wiping out entire eco-systems.
An estimated 650,000 tonnes of ghost nets enter the ocean every year, equivalent in weight to more than 50 thousand double decker buses, which is more than one tonne every minute. Made from some of the best nylon materials in the world, fishing fleets discard nets every few years which are then left to become sea debris. Approximately one million seabirds and one hundred thousand marine mammals and turtles die each year because of these silent killers. Take a look at the new collection here.
Fredrik Ekström, Creative Director at Tretorn Europe is a confirmed speaker at World Bio Markets (March 23-25 March).
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