In a UK supermarket first, Waitrose is launching two new gluten free fusilli pastas, with the packaging for the products in part made from food waste. One pasta is made entirely from green peas and the other from red lentils. Some peas and pulses dont make the grade during the production of this pasta so, instead of being discarded, they are used to help create the box in which the pasta comes.
This new environmentally friendly packaging, made from 15% food waste, reduces the use of virgin tree pulp by 15% and lowers greenhouse gas emissions by 20%.
The result is a box which can be in direct contact with the pasta, eliminating the need for an inner sleeve within the pack. The pasta box is also 100% recyclable.
Customers will be making a nutritious, as well as an ethical choice when picking up a box of the new pasta, with each portion being high in protein, a source of fibre and one of their 5-a-day. And its good news for those with a gluten intolerance, as both the green pea and the red lentil pasta are free from gluten! What’s not to like?
Jo Heywood, Waitrose ( @)Pasta Buyer says:Pasta is such a staple product for many families, so its exciting to be offering our customers a pasta with a twist, both nutritionally and environmentally. Were always looking at ways to cut down on our packaging, use more sustainable materials and reduce our food waste, so were pleased to be working towards all three of these targets with this new launch.
Both pastas are now available, and are according to the folks at Waitrose; “they work perfectly in any favourite pasta recipe and are also great in salads.”
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