“We’re looking across our product line and will be incorporating recycled materials into several of our new products launching later this year and in early 2020.”
Rumpl, a US technical blanket firm, has announced that it will be using post-consumer recycled content for some of its products.
The move will see its new camping blanket range made from at least 60 recycled plastic bottles. These bottles are reclaimed and respun into high-quality polyester thread, Rumpl said in a statement. It’s new range and post-consumer recycled material is called NanoLoft. Rumpl will also use the post-consumer recycled material in its revamped ‘Original Puffy Blanket’ line.
Rumpl (@goRumpl) said that this shift will let its customers enjoy a puffy insulator that’s made using recycled products on the inside and out.
“The new NanoLoft and Original Puffy are just the beginning, because the use of post-consumer recycled materials in our products reflects our values as a company, as well as what Rumpl fans want to see as we continue to grow and evolve,” said Wylie Robinson, Rumpl founder and CEO. “We’re looking across our product line and will be incorporating recycled materials into several of our new products launching later this year and in early 2020.”
According to Rumpl, its NanoLoft insulation is made up of tiny circular clusters of fibre that mimic the properties of “down” clusters. This allows it to create warm pockets of air while carrying forward the compressibility of down and the wet-weather insulation characteristics of synthetic fabrics.
By switching to using post-consumer recycled materials for its fabrics, Rumpl said it was able to create a market for post-consumer recycled products and to virtually eliminate the need for new virgin plastic fibres in its products.
“We’re extremely proud of NanoLoft – it’s an exciting design and the first insulation that we’ve developed, and demonstrates our continued focus on sustainability, innovation and leading the category,” added Robinson. “With the full redesign of the Original Puffy – the blanket that started it all – we were able to make it stronger and better for the environment, while at the same time reducing the cost.”
Rumpl is the latest in a long line of outdoor brands to switch from using fossil fuels-based products to bio-based products. Earlier this year, Swedish outdoor brand Light My Fire switched all if its products to bioplastics.