Woodlands Dairy, a South Africa-based producer of ultra high-temperature (UHT) milk, has introduced new bio-based packaging for its First Choice extended shelf life (ESL) product.
It has worked with packaging firm Nampak to produce the material.
Woodlands Dairy and First Choice (@FirstChoiceSA) marketing manager Marisa Maccaferri said: “This relaunch is not our first in our sustainability journey. Besides all the initiatives at our mega plant in Humansdorp in the Eastern Cape, we were the first in the country to move to bio-based packaging materials on most of our UHT products.”
The new ESL pack closures are partly made from plastics derived from plant-based material, according to Maccafferri (@MarisaMaccaferr)
“Our cartons are also greener and made from more than 80% plant based raw materials, which ensures that the whole pack is now 100% recyclable. We truly believe in reducing our impact on the environment and these new closures and packs will ultimately help us do just that,” she said.
Maccaferri continued: “From a quality perspective we use the Pure-Lac Ultra Pasteurisation system to reduce the microbial count beyond normal pasteurisation methods without any chemical treatment, loss of nutrients or compromising on the great milk taste.
“Nutrients in milk are sensitive to light, which is why the paperboard carton of our First Choice ESL milk is the ideal way to preserve the goodness of milk. All of these quality measures help us extend the shelf life of our fresh milk to 35 days from date of manufacture.”
According to Maccaferri, consumers are increasingly becoming eco-conscious and demand recyclability, sustainability and eco-friendliness from the brands they buy. “Most plastics still use non-renewable, petroleum-based resources such as oil as a key ingredient, which has a negative impact on the environment. Packs made from renewable materials are the obvious choice as its both eco-friendly and sustainable.”