Image default
Markets Products

Would you like fries with those stripes? McDonald’s unveils swimwear range made from its recycled plastic straws

Designed by Austrian label Poleit, the McDonald’s swimwear line consists of a swimsuit and a swim short, featuring the brand’s signature colours yellow and red. ©McDonald’s

Fast food giant McDonald’s Austria is using a mixture of its old plastic straws and ocean plastic waste to produce swimwear.

As part of its sustainability strategy, McDonald’s Austria recently switched from using plastic straws to paper ones. Consequently, it faced a dilemma as to what to do with these old plastic straws.

So, the chain has decided to unveil a swimwear range by working with Austrian label Poleit on the limited-edition collection.

The one-piece women’s suit and men’s swim shorts are made from upcycled fabric that’s a mix of recycled McDonald’s (@McDonald’s) plastic straws and post-consumer plastic waste reclaimed from the ocean.

“We are pleased that this Austria-made, Europe-made and globally unique sustainability collection made from recycled material in our classic straw design accompanies us into a unique summer,” said Benedikt Böcker, marketing director at McDonald’s Austria.

To help reduce waste even further, the new paper straws will only be issued at the restaurants on request. Like the beverage cups, the paper straws can also be disposed of in the restaurants or at home with the regular wastepaper, helping to contribute to a sustainable circular economy.

In 2018, the company announced a switch to paper straws in Ireland and the UK, but an online petition was started by a member of the public called Martin Reed to get them to switch back to plastic straws “so I can drink my milkshake proper”. The paper straws also appeared to be less recyclable than the old plastic straws. A spokesperson for the company explained to CNBC at the time that the straws “cannot currently be processed by waste solution providers or local authorities unless collected separately.”

McDonald’s plans to promote paper straws in the UK came after the government committed to eliminating avoidable plastic via its ’25-year Environment Plan’. In 2018, Paul Pomroy, CEO of McDonald’s UK and Ireland, said: “The government’s ambitious plans, combined with strong customer opinion, has helped to accelerate the move away from plastic and I’m proud that we’ve been able to play our part in helping to achieve this societal change.”

The EU has made plans to crack down on single-use plastics via its single-use plastics Directive.

By 3 July 2021, member states will have to ensure that single-use cutlery, plates, stirring sticks, balloon holders, straws and cotton buds, as well as polystyrene cups and boxes, will no longer be in circulation. From 2029 there is a 90% collection target for plastic bottles and such bottles will have to contain at least 25% recycled content by 2025.

Yet, only a few countries are on track to transpose the EU’s single-use plastics Directive into their national laws, but they need to act quickly to do so, an assessment from anti-plastic movement #BreakFreeFromPlastic has found.


If you were interested in this story, you may also be interested in the ones below.

Read: Anti-plastic pollution movement urges EU countries to take rapid action to effectively transpose single-use plastics Directive

Read:  European Commission urges industry to do more to boost recycled plastics market.

Read: European Commission launches ‘Circular Plastics Alliance’ to help create ‘well-functioning market’ for recycled plastics.

Read: Quantafuel inks waste plastic contract with Grønt Punkt Norge to boost chemical recycling project

Read: Conventional plastic industry is using ‘Coronavirus as an excuse’ to revive old habits

Read: Ineos to produce bio-based PVC from pulp production by-product.

Read: Neste and Remondis link up to develop chemical recycling of plastic waste.

Related posts

Ezonyx Bio Technologies unveils new biopolymer resins and gets green light from Eden

Liz Gyekye

It’s official! Braskem’s carbon-negative claims for its bio-based plastic are approved.

Luke Upton

IKEA and Neste confirm large-scale production of renewable, bio-based polypropylene plastic.

Luke Upton

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More